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Bismarck State College Logos article
Bismarck State College Logos article
TitleBismarck State College Logos article
Date of Original2009
CreatorKnudse, Laura
Creator RoleAuthor
DescriptionAn article from the Bismarck State College newspaper describing the process of changing the school logo.
General SubjectColleges and universities
Subject (LCTGM)Clippings
Universities & colleges
Personal NameKnudsen, Laura
Marple, Tom
Thorenson, Sean
Bach, Greg
Bickert, Carla
Wright, Jim
Gabriel, Karla
Barber, Tamara
Heinsohn, Lori
Kleven, Joan
Conrad, Jordis
Friesz, Mary
Organization NameBismarck State College
LocationBismarck (N.D.)
Item NumberBS-142
Format of OriginalNewspapers
Transcription"As part of initiative to present itself as an innovative member of the community, Bismarck State College is announcing the creation of a new logo and branding. The growing global reach of education provided by the college prompted the efforts to visually demonstrate all that BSC has to offer. BSC faculty members form the Marketing and Communications department made the decision to change the current BSC logo. They hope to promote BSC's goals to Engage, Connect, Deliver and let the community know what the college has to offer by developing relationships that establish a foundation for delivering quality, innovative education and training. A brand identity team was created from several other departments in order to cater input form across the campus. 'As we were working through the exploration stage of brand identity, ' Karla Gabriel, Dean of Admissions and Enrollment Services, said 'the development of a new logo seemed like a natural progression.' After agreeing on several goals for the new logo, the team gave the job to Odney Design of Bismarck. Many different designs were created and given to the team for review. Some of these designs were shared with the graphic art students at BSC in order for the team to gain a wider perspective. After narrowing down their selections, the team shared their top choices with several executives including BSC President Dr. Larry Skogen and Vice President Drake Carter. Dr. Skogen said that the initiative was a grassroots endeavor that 'folks at the working level should be making the decisions.' Funding for the branding will come from the marketing budget set aside for BSC's new marketing strategy. The cost of development of the logo and branding is $6, 600. The estimated resulting cost within the first year is $22, 100. This includes the cost of business cards, nametags and marketing materials. There will be additional costs over a two or three year period for things such as building signage, etc... One of the goals of the new branding initiative is to increase the college's potential student market. The online classes at BSC are multiplying. The college also offers an online military program for students in the armed forces. The affordability of education at BSC could also draw potential students and the new logo is expected to portray these aspects of the college. 'We're at a crossroads as far as changes in helping to expand the marketplace, ' Greg Bach, Associate Professor of Management, said. Another aspect of BSC that the team hope the logo will show is the college's attention to the needs of each individual, whether they are students, faculty, staff, or potential employers of BSC graduates. 'I'm really excited about [the new logo], ' Bach said. 'It really does portray what is centered around it ant that is the individual.' 'BSC has been changing, improving and responding to student needs in many new ways, ' Jordis Conrad, Director of Communications said. 'This is the perfect time for the fresh look of a new logo to reflect BSC as the forward-thinking college it has become and is becoming.' Although BSC has been identified with the tree and current logo since 1991, the new logo is expected to translate over many different markets, becoming the new image of BSC. 'People were tied in to the tree, and it's dome well to project a consistent image, ' Carla Bickert, Associate Professor of Management, said. 'We'll have to readjust, but that is the purpose of the branding.' The creation of a new visual identity for BSC is just one movement in the direction toward the college's aim to provide and market innovative education. By Laura Knudsen. BSC Brand Identity Team. Tom Marple, Sean Thorenson, Greg Bach, Carla Bickert, Jim Wright, Karla Gabriel, Tamara Barber, Lori Heinsohn, Joan Kleven, Jordis Conrad, Mary Friesz."--Typed on front of article.
NotesTitle created by staff.
Repository InstitutionBismarck State College Library Archives
Credit LineBismarck State College Library Archives (BS-142)
Rights ManagementCopyright transferred to Bismarck State College Library Archives.
Ordering InformationBismarck State College Library Archives
Attn: Carolyn Twingley
1500 Edwards Avenue Bismarck, ND 58501
(701) 224-5503
GrantNHPRC SNAP Grant 2009-2010 NAR10-RC-10062-09
Digital IDdmBS142
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